Forget global warming and the continuing threat of nuclear warfare because something far more sinister is sweeping across the western world. It is an epidemic, a veritable plague and no household in the land is immune from its deadly clutches.
What am I talking about? Dandruff of course. The title of this blogpost was a giveaway wasn't it?
But what is my evidence for this assertion? Well, I have visited several supermarkets in the past month, always making a beeline for the shampoo sections or aisles. And in every supermarket I was greeted by an array of anti-dandruff products.
As is well-known by shampoo scientists in white coats, ordinary shampoo is useless when it comes to tackling the dandruff curse. Dandruff can only be defeated by regular use of anti-dandruff shampoo - "Head and Shoulders" being the number one weapon in mankind's war upon the evil scalp condition.
How on earth did our ancestors endure their lives without the aid of anti-dandruff shampoos? They are a godsend, as miraculous as penicillin or the contraceptive pill.
Have you got friends or family members who are quietly enduring the dandruff disease? They may be too ashamed or embarrassed to seek support. It is easy to spot sufferers because where ever they go it seems to be snowing and their clothes may appear to have been dusted with something resembling dessicated coconut.