Our beloved son Ian is currently working in a creative office in London. Recently, his main focus has been on developing a series of video clips that swiftly demonstrate meal or snack preparation. All foodstuffs shown are vegan. These fast-moving clips arrive on mobile phones or Facebook pages with the signature "Bosh!". Several of them have already been seen over a million times and a partnership has been established with "Pret A Manger", the up-market healthy sandwich company who are presently developing a new vegan range.
It used to be that advertising was all about TV commercials, pages in magazines or giant posters on hoardings (American: billboards) but these days a lot of that is old hat and increasingly businesses are seeking to harness social media in order to push their products more effectively. "Bosh!" is one small part of that movement.
To visit the "Bosh!" Facebook page, go here.
Below - a You Tube clip produced by The Broccoli Industry:-