In the middle of a terrible pandemic we need some "good news" stories. Down in London there's a groundbreaking craft brewery called "BrewDog". Founded by two Scottish fellows who are passionate about beer, the company has been tremendously successful, progressing in leaps and bounds. Of course COVID-19 has thrown and unwelcome spanner in their works but still they are looking forward.
At the back end of last year BrewDog teamed up with Bosh! to produce a new alcohol-free vegan beer. I don't like commercial advertising in this blog but on this occasion I will make an exception...
An alcoholic version of the beer should be arriving before Easter and when it does appear I will be ordering several cartons. Getting hitched up with BrewDog is a hell of a coup for Bosh!. I guess that continuation of production will depend on sales and of course it's not too easy to promote new beers when all your usual outlets have been shut down by government restrictions. Fingers crossed, BrewDog/Bosh! beers will still be around with thriving sales after this unholy virus has been driven back into its cage.
BOSH AF! I love it!
ReplyDeleteI think this is just genius. Your son has birthed a beer and your daughter is about to birth a baby. You and Mrs. P. must be so very proud. I would be.
We are proud Mary. But which is better - giving birth to a beer or a baby? The jury is out on that one.
DeleteWell, I know which one is probably easier. And it has nothing to do with beer.
DeleteInterestingly I am very fond of the BrewDog Nanny State alcohol free beer which, as I invariably have to drive if I go anywhere, is one of my chosen tipples. I have some in the fridge just now.
ReplyDeleteI have just been down to our local Co-op. Several BrewDog beers - including Nanny State there but not yet any BoshAF. I have ordered a carton of the AF beer online.
DeleteThere's nothing like a thirsty Jock, is there, unless it's a thirsty Yorkshireman?
ReplyDeleteThere's a Brew Dog one hundred yards from my flat.
My first pint of English bitter was in a pub in Lancaster, The Shakespeare, now remembered as *one of the lost pubs of Lancaster* on a website. That was spring, 1970. I loved Lancaster, and Morecambe.
Graham Greene said the one thing he missed in France was English bitter.
The craft beers are diverse and enjoyed by young women as well as men.
When I was at university in Scotland I had to remember to say "A pint o' heavy please" when I wanted a pint of bitter. Back home in Merry Olde Englande I had to remind myself to stop saying "A pint o' heavy" in "The Hare and Hounds" or "The New Inn".
DeleteBrew Dog was turned down by Dragons Den and now it's worth millions. Much success to Bosh with their new beer. I await your taste reviews. Like the Tetley's tea adverts use to say:"It's in the taste".
ReplyDeleteI might start up my own brewery "Pissed as a Pudding". Do you want to invest?
DeleteI've got sheds and grazing for the dray horses. A taste like Theakstons in West Cork.
DeleteYou can be the international sales executive jetting across the world to bring "Pissed as a Pudding" to the masses.
DeleteI'm a little confused, being a newcomer to your blog. So your son has a brewery? That's very neat. My son is a home brewer, a hobby he enjoys. If he could figure out a way to make a living from it, I think that he would. PS: as to the question of whether birthing a beer or a baby is better? Depends on if you're doing it yourself or not. If you're not, pick the baby. Esp. since you're the grandfather. Just a suggestion.
ReplyDeleteOkay, I accept your suggestion Debby. My son, Ian, is not a brewer, he's a vegan cook - the guy in the white top. If interested Google Bosh! or Boshtv.
DeleteGood for Bosh! I'm with you, though -- I'll wait for the alcohol version. :)
ReplyDeleteI changed my mind and ordered a case of the AF version. It is so hard to spend money in this pandemic!
DeleteWhisper it, I couldn't drink Scottish Heavy or Export after English draught bitter.
ReplyDeleteMy Dad suggested going on to bottled beer.
The Old Man said, Never drink draught Guinness in a pub you don't know. They might not keep their pipes clean. He was ill once from bad Guinness.
*A Hauf n a Hauf Pint* was Parliamo Glasgow beloved by Stanley Baxter (YouTube).
It must have been quite a change, moving back to Yorkshire after central Scotia.
It was like moving from the Siberian tundra to the Mediterranean or from the middle of the Australian bush to the heart of Melbourne.
DeleteAch, ye were Hame, laddie.
DeleteThink of Us Yins still here, battlin yon wind and rain.
If it wasnae for the cheery ladies in Waitrose ...
Good job I was fond of "The Broons" annual so I am able to translate that John.
DeleteWell done to the Bosh boys.
ReplyDeleteI shall look out for their beer over here and get our friends to try it. They are always keen to find a decent alcohol free tipple.
I just went down to our Co-Op to renew my Lotto ticket. There was BrewDog beer there but not Bosh!AF. Mind you, it has only just come out.
DeleteYou can toast the birth of the baby with his/her uncle's own beer! How cool!
ReplyDeleteSpeaking of the baby, what's taking the little Pudding so long? :)
The little pud knows it is January outside but stuff is stating to happen re the cervix.
DeleteAs a person who sees no earthly (or heavenly, for that matter) reason to drink non-alcoholic beer, I hope they do well. Colorado has now become the state with the largest number of independent breweries! And, a few of their products are magnificent! On occasion, when I drink beer, I want it to be dark, strong and well-flavored. No baby yet?
ReplyDeleteI kind of agree with you. What's the point of drinking beer if it doesn't get you a little tipsy? Might as well have an orange juice. Mind you, a good friend of mine is an alcoholic who gave up drinking two or three years ago so I guess he might appreciate the Bosh! beer. We are hopeful that the heavenly babe will be with us by the weekend.
DeleteBosh goes from strength to strength!
ReplyDeleteDo Ian and Henry have a business coach? Manager? How do they so unerringly figure out their next projects?
They are well-advised and guided Kylie - by Harper Collins book publishers and by their agent - a mature lady who has helped to engineer several other success stories.
DeleteThis must be a challenging time to start a new product. I wish them much success.
ReplyDeleteThanks RE. You are right - very challenging but at least supermarkets are open.
DeleteWell done to your lad, he is certainly going places! Didn't his mate want to be in the ad? Personally I can't see the point of non alcoholic drinks...I would rather have a cup of tea!!
ReplyDeleteHoping that baby Pud makes an appearance soon and Frances has an easy time.
It' snowing heavily here in Sheffield. We want the baby to stay put till the roads are clear!
DeleteBy the way, there ARE two chaps in the ad!
Success to the boys with their beer, though not being a drinker, it's unlikely to appear in my fridge! You will, I hope, give us a full report when you finally try the brew?
ReplyDeleteI, too, hope that Baby Pud. will arrive very soon and that it's swift and easy birth for Frances.
The heavenly babe is now eight days overdue and if he or she does not appear by Monday induction will happen.
DeleteWay cool! I love it how at the end they bring in their burger, too.
ReplyDeleteThey are pretty skilled in social media after so much practice.
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